Google vs Microsoft vs Apple vs Facebook vs RIM – The Constantly Evolving IT Landscape
In 1999 few could imagine how Microsoft could ever become less relevant in the IT sector. The answer is now clear: You can never beat Microsoft at a game it plays best – Windows and Office on the PC (Red Ocean). Instead, you find a new game that Microsoft doesn’t know how to play, or better yet, doesn’t care to play at the moment (Blue Ocean).
Once Google became dominant in online search, it began to seek other markets to profit from. It has always had its eye on Microsoft Windows and Office, but as the company grew older it expanded its focus and now competes with Facebook, Amazon, Apple, RIM, and Groupon in varying degrees.
Nobody, including Google, knows where exactly technology will be in 5-10 years, but Google is implementing a strategy to secure its position in the next technology subwave. It’s tactics are borrowed from Greek history: the Trojan Horse. Google distributes Android for free to hardware manufacturers (although most of them now pay fees to license Microsoft’s patents). Google is the gateway to the Internet on the desktop, but the mobile gateway is still a blue ocean. By creating a mobile platform, it seeks to control the user experience in the mobile transition.
***By no means am I an Anti-Googler. It’s quite the opposite, I admire and root for the company.