Google vs Microsoft vs Apple vs Facebook vs RIM – The Constantly Evolving IT Landscape
The Past Incumbent:
Social networks can be thought of as a social layer that gives depth to web. In several ways Facebook is like your Passport to the Web – a place where you can maintain your online identity.
You describe who you are, post your interests, like various artists and consumer products, share pictures of places you have visited. There are other social networks that are widely used, like LinkedIn and Twitter, but these serve as niche markets. Google is not a newcomer to social networks. It’s Orkut is popular in India and Brazil, but never managed to gain traction worldwide. Google Buzz was its first organized attempt at spearheading its way into social networks, but it failed. Google+ is its latest attempt that seems to have some traction. If Google+ is going to succeed in any scenario, Google has to leverage the widespread use of Android on mobile phones.